In the first half of 2025, Lamborghini, the renowned Italian luxury automaker, reached an unprecedented sales volume, primarily fueled by its strategic transition to an exclusive hybrid vehicle portfolio. While the company celebrated a new delivery record, its operating profit experienced a minor contraction, a trend observed across various sectors amidst a turbulent global economic and political landscape. This development underscores the resilience of Lamborghini's market position and the efficacy of its hybrid-focused product strategy, even as financial challenges persist for many industry players.
The financial disclosures from Automobili Lamborghini for the initial six months of 2025 revealed robust performance in terms of vehicle deliveries. The manufacturer successfully handed over 5,681 units to customers globally, marking a 2% increase compared to the same period in 2024. This achievement represents the most successful start to a year in the brand's history. Geographically, the European, Middle Eastern, and African (EMEA) markets led with 2,708 units sold, followed by the Americas with 1,732 units, and the Asia-Pacific (APAC) region contributing 1,241 units to the total.
Despite this impressive sales growth, Lamborghini's operating profit saw a modest downturn. The figure for the first half of 2025 stood at €431 million (approximately $497 million USD), a decrease from €458 million recorded during the corresponding period in the prior year. This reduction in profitability was primarily attributed to adverse foreign exchange rates. Consequently, the company's operating profit margin adjusted to 26.6%, a slight dip from 28.3% previously. Notably, the report made no explicit mention of the impact of U.S. tariffs, which have affected the financial performance of its parent company, the Volkswagen Group.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed a positive outlook on these results. He highlighted that despite the prevailing global economic and geopolitical uncertainties, the company's performance affirms the sound decision to electrify its entire product range. He specifically lauded the strong market reception of models such as the Revuelto and Urus SE. Looking ahead, the anticipation builds for the introduction of the Temerario, a high-performance 907-horsepower plug-in hybrid supercar, expected to commence deliveries early next year. Winkelmann's comments also hinted at the possibility of the brand's forthcoming all-electric vehicle, the Lanzador, evolving into a plug-in hybrid before its official launch, further solidifying Lamborghini's commitment to hybrid technology.
The company's managing director and CFO, Paolo Poma, echoed Winkelmann's sentiments, emphasizing the enduring strength and resilience of the brand within the luxury automotive sector. He pointed out that the consistent financial and business performance in a challenging environment validates Lamborghini's established position among elite players. With new hybrid models on the horizon, the expectation is that Lamborghini's streak of record sales will extend well into the future, cementing its leadership in the evolving high-performance vehicle market.