Fashion
YAMATO Lab. Presents First Pop-Up at Isetan Shinjuku Featuring Unique Sukajan Jackets and Haoris
2025-07-30

YAMATO Lab., a collaborative venture spearheaded by designer Keisuke Kanda and the esteemed Yamato Kimono workshop, is poised to make its debut with a unique pop-up experience at Isetan Shinjuku. This event will run from August 6 to 12, offering a curated selection of bespoke Sukajan jackets and other previously released pieces. The collection emphasizes the fusion of traditional Japanese craftsmanship with contemporary design, particularly through the reinterpretation of the \"Hyakutoku Kimono\" style in the Sukajan jackets and the creation of haoris using diverse, ancient dyeing methods. Visitors can also explore items from the \"Yado Tsunagi\" series, which ingeniously repurposes donated yukata, and witness a live embroidery demonstration, providing a fascinating glimpse into the intricate artistry behind these garments.

This initiative underscores YAMATO Lab.'s dedication to exploring the evolving relevance and artistic potential of Japanese cultural heritage in modern fashion. Through its meticulously crafted garments, the brand not only celebrates rich traditions but also pioneers new avenues for sustainable and innovative design. The pop-up at Isetan Shinjuku represents a significant milestone for the brand, offering a platform to showcase its unique aesthetic and commitment to preserving and re-imagining traditional textile arts for a global audience.

Celebrating Japanese Craftsmanship: The Sukajan Collection

The highly anticipated pop-up at Isetan Shinjuku will shine a spotlight on YAMATO Lab.'s signature Sukajan patchwork jackets, a true testament to the brand’s innovative spirit. These jackets are uniquely inspired by the “Hyakutoku Kimono,” a traditional Japanese garment known for its construction from various fabric scraps, symbolizing resourcefulness and artistic improvisation. YAMATO Lab. takes this concept further by meticulously piecing together diverse textures and patterns, creating a modern interpretation that is both visually striking and rich in cultural heritage. Each jacket is a singular work of art, reflecting the painstaking detail and creative vision behind the brand.

Beyond the Sukajan jackets, the pop-up will also feature an array of haoris, classic jackets traditionally worn over kimonos. These pieces are crafted from existing garments that have been revitalized through an array of rare and ancient Japanese dyeing techniques, including intricate tie-dyeing, resist-dyeing (batik), Kaga Yuzen, Kyo Yuzen, and Tsujigahana. The application of these methods results in designs that embrace an intentionally irregular and asymmetrical aesthetic, often featuring dual panels in contrasting colors and patterns. This approach not only honors historical textile traditions but also imbues each haori with a distinctive, contemporary character, transforming repurposed materials into luxurious, wearable art.

Artistic Fusion and Engagement at the Pop-Up

The YAMATO Lab. pop-up at Isetan Shinjuku is set to offer more than just a retail experience; it will be a cultural immersion, providing attendees with a profound understanding of the brand's philosophy and artisanal processes. A key highlight will be the horizontal embroidery demonstration, scheduled for 6:30 PM on the opening day. This live showcase offers a rare opportunity to observe the intricate handcraft involved in creating these garments, illustrating the precision and skill required for traditional Japanese embroidery. Spectators will witness the creation of a limited-edition Shinjuku pattern, providing a direct connection to the artistry that defines YAMATO Lab.’s collections.

In addition to new offerings, the event will present previously released projects, including the acclaimed “Sukajan Kimono” from the Tailor Toyo collaboration, alongside fresh additions from the “Yado Tsunagi” line. This particular series showcases the brand’s commitment to sustainability and heritage by repurposing donated yukata, breathing new life into traditional summer kimonos. By integrating these past successes with new innovations, YAMATO Lab. creates a narrative that bridges historical significance with modern design sensibilities, inviting visitors to appreciate the evolution of Japanese fashion and textile art. The pop-up will be located at the Isetan Shinjuku Men’s Building, 1st Floor The Stage, from 10:00 AM to 8:00 PM daily, ensuring ample opportunity for engagement with this unique showcase.

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